Concepts
I think in campaigns
berlin school - new degree programs
creative direction
For the launch of our new 100% online degree programs, we 1. visually branded the distinction from the BA and the MSc program, and 2. gave them both a conceptualized distinction that spoke to the niche demographics we were after (i.e. the emerging leader and sustainable/attentive leader, respectively).
berlin school - meet the berliners
creative direction
The global ‘Berliner’ community is world-renowned. In fact, it’s a who’s who for folks in the creative industries. Showcasing the community ultimately sells our EMBA program. This ‘Meet the Berliners’ campaign was to do just that: spotlight influencers of the community driving viral traffic to the Meet the Class playlist on YouTube for further ‘community combing’.
berlin school tuition funds- master your journey
creative direction
We launched this new #masteryourjourney hashtag – not only as a play on words to sell our Executive MBA program – but to act as the ‘canvas’ for promoting our Tuition Fund to support candidates on funding the ultimate investment: a continued education journey.
Garmin - forerunner 301
concept creation + copy + graphic design
In this campaign, Garmin highlights three of the unique selling points of their forerunner 301 wristwatches to target its triathlete consumers.
under armour - sports bras
concept creation + copy + graphic design
In this campaign, Under Armour appeals to women athletes using a humorous approach to demonstrate how the sports bras keep one sweat-free and comfortable.
amp energy drink
concept creation + copy + graphic design
In this campaign, AMP is targeting the gamer guy aged 18-32 who is addicted to late nights and extreme sports.
Corona
concept creation + copy
A few Corona geo market layouts for on-premise promotions. Seattle, St. Louis, Tennessee, Fishing Towns. Also, some on-premise promotional display ideas for summer.
